Dolby Unveils New, Live Streaming Offering for the Sport and Entertainment Industries at IBC 2024
Revolutionizing Live Streaming: Dolby's Cutting-Edge Solutions Elevate the Viewer Experience
In a groundbreaking move, Dolby Laboratories, the renowned leader in immersive entertainment, has unveiled a comprehensive range of cloud video products and solutions that are poised to transform the live streaming landscape. Leveraging its recent acquisition of THEO Technologies, a renowned provider of high-quality video streaming tools, Dolby is set to deliver live experiences that are more interactive, personalized, and delivered with unparalleled low latency.Elevating the Live Streaming Experience: Dolby's Innovative Offerings
Bridging the Gap: Minimizing Latency for Seamless Live Experiences
Viewers today demand to experience live action as it happens, but often face frustrating delays before the content reaches their screens. Dolby's new range of cloud video streaming products addresses this challenge head-on, delivering content with minimal delay to create cross-platform, interactive experiences that truly immerse viewers in the action. By revolutionizing the viewing experience for live events, Dolby is poised to redefine the industry standard.Optimizing Advertising for Live Streaming: THEOads, the Game-Changer
Introducing THEOads, a pioneering ad insertion capability that elevates the quality, flexibility, and targeting of advertising within THEOplayer. Leveraging server-guided ad insertion (SGAI) techniques, THEOads harnesses the full intelligence and capabilities of THEOplayer to maximize viewer engagement with more personalized, non-intrusive ads. This innovative approach not only increases monetization opportunities but also ensures efficient use of ad inventory without compromising the end-viewer experience.Dolby's Comprehensive Cloud Streaming Solutions: Powering the Future of Live Entertainment
Alongside THEOads, Dolby's comprehensive offering combines the power of Dolby Millicast, an ultra-low latency streaming solution, transcoding powered by Dolby Hybrik, and THEO's proven portfolio of cross-platform playback and live streaming products, including THEOplayer and THEOlive. These industry-leading solutions are trusted by some of the biggest names in sports, streaming, and iGaming, including FanDuel, ITV, Las Vegas Sands, NASCAR, and the NFL, who are leveraging these latest innovations to elevate their live streaming experiences.Transforming the Viewing Experience: Dolby's Partnerships and Endorsements
Dolby's commitment to innovation and excellence has earned it the trust of industry leaders. ITV, a prominent media company, has deployed THEOplayer on its ITVX platform, citing its outstanding performance and exceptional third-party integrations that enable more efficient operations. Additionally, Las Vegas Sands, a leading gaming and hospitality company, has praised Dolby as an important partner, supporting their need for high-quality, low-latency streaming experiences for interactive live iGaming.Unlocking New Possibilities: Dolby's Comprehensive Cloud Streaming Solutions
Dolby's range of cloud streaming products and solutions, including Dolby Millicast, THEOlive, THEOads, THEOplayer, and Dolby Hybrik, are available as standalone offerings or combined for comprehensive solutions. These cutting-edge tools empower businesses and content creators to provide their stakeholders with the best in live sports and entertainment streaming, revolutionizing the viewing experience for audiences worldwide.
